iamrece

Extenze iPhone App

Overview
  This is an app I designed and developed for Extenze. The theme was focused around a tounge-in-cheek game idea where the User would "shake" the device to win. Also, they wanted the focus to be geared towards the red cherry flavored drink.
  I was given physical products as visual reference. The bottle was red, but the liquid of the drink didn't have any substantial color to it. I set aside the design and built the game functionality first. Before going into the design process, I needed to know how edgey/ambiguous the game would be.
  After having the prototype there were certain design situations that arose, like shaking the device back and forth at fast speeds caused any visual to be blurred greatly. It also was not so ambiguous. If the User didn't get the joke at first, it only took the first action for the realization to kick in. This allowed the design to be a bit blatant about the ideas of friction, heat, and sweat.

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